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R|A|P stands for exceptional taste and a unique curatorial eye. It stands for luxury and class, the highest production values, and a sensitivity to an eclectic selection of subject matter and material. It stands for popular culture books with artbook values. For rare, unpublished and unusual work including subjects with mass appeal and limited editions with unlimited potential.

R|A|P was founded by Tony Nourmand in 2010. It has remained true to its founding principles, which are to attract A-list projects and to bring to their publication uncompromisingly high standards at every stage of production. Its remarkable development has been achieved with a small in-house team, who share a commitment to quality and creativity, passion and professionalism.



Reel Art Press work with a dedicated team of talented artists, writers, designers and production managers. Our key principals include:

  • Tony Nourmand: Founder and Editor in Chief
  • Alison Elangasinghe: Managing Editor
  • Dave Brolan: Music Editor
  • Leonora Forrester: Financial Officer