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R|A|P stands for exceptional taste and a unique curatorial eye. It stands for luxury and class, the highest production values, and a sensitivity to an eclectic selection of subject matter and material. It stands for popular culture books with artbook values. F or rare, unpublished and unusual work including subjects with mass appeal and limited editions with unlimited potential.

R|A|P was founded by Tony Nourmand in 2010. It has remained true to its founding principles, which are to attract A-list projects and to bring to their publication uncompromisingly high standards at every stage of production. Its remarkable development has been achieved with a small in-house team, who share a commitment to quality and creativity, passion and professionalism.



Reel Art Press work with a dedicated team of talented artists, writers, designers and production managers. Our key principals include:

  • Tony Nourmand: Founder and Editor in Chief
  • Alison Elangasinghe: Managing Editor
  • Dave Brolan: Music Editor
  • Leonora Forrester: Financial Officer