Dean Martin posing for a Rheingold beer advertisement in 1955.

Shot by Paul Hesse

Unframed

Paul Hesse was born in New York City in 1986. While attending Pratt Institute he experimented with photography. After World War I he became a poster illustrator, but grew impatient with its time-consuming aspects. After reading all the photography books in the New York Public Library, he set out on a photographic career. In the mid-1920s, he established a successful commercial photography studio. Later he resettled in Los Angeles, where his Sunset Strip studio became a gathering place for advertising and motion picture industry notables. He died in 1973.